The name was revealed at a launch day at the famous Pinewood Studios, west of London, where filming began in November.

The hotly-anticipated movie, until now provisionally entitled Bond 22, stars British newcomer Gemma Arterton, 21, fresh out of drama school, who will play the role of MI6 Agent Fields.

Ukrainian model and actress Olga Kurylenko has been cast as the new Bond girl, the "dangerously alluring" Camille and Casino Royale star Daniel Craig reprises his role as the famous spy.

Producer Michael G Wilson said the title was taken from an original Fleming short story.

He said at a press conference: "It's from a Fleming short story from the compendium For Your Eyes Only. It's uncharacteristic of most of Fleming's work. It's a character study that doesn't involve plots or anything with spies.

"We thought it was an intriguing title that references what's happening to Bond and what's happening to him in this film."

Wilson added: "There's much more action in this film compared to the last film. There's probably twice as much action sequences. It's pretty much jam-packed. Marc (Forster) has brought a lot of humanity to the characters, which makes it a very intriguing story to go with the action."

Bond producer Barbara Broccoli said that she expected Craig, to make more 007 films after this one.

"We have talked about doing more films with him. He seems very happy to do that. So we'll just film one at a time," she said.